HI, I'M POONAM
Designing and building digital experiences that feel humane.
Designing and building digital experiences that feel humane.
Designing and building digital experiences that feel humane.
I help teams shape early ideas into intuitive experiences — using new technologies to build and ship products faster.
I help teams shape early ideas into intuitive experiences — using new technologies to build and ship products faster.
I help teams shape early ideas into intuitive experiences — using new technologies to build and ship products faster.
Design in action
Design in action
Sneak peak of my works
Sneak peak of my works
Here's how I work
Here's how I work
I shape the story by understanding the people, their challenges, and why the problem matters now.
1. WHO
Who I'm helping
I take time to understand users, their context, and what truly matters to them before jumping into solutions.
1. WHO
Who I'm helping
I take time to understand users, their context, and what truly matters to them before jumping into solutions.
2. AI
How I use AI
I use AI to explore, experiment, and prototype faster — while keeping synthesis and judgment human.
2. AI
How I use AI
I use AI to explore, experiment, and prototype faster — while keeping synthesis and judgment human.
3. WHAT
What they're struggling with
I focus on uncovering the real user problem so design efforts are clear, intentional, and effective.
3. WHAT
What they're struggling with
I focus on uncovering the real user problem so design efforts are clear, intentional, and effective.
4. WHY
Why this problem matters now
I connect user needs to business goals to ensure the solution is relevant and timely.
4. WHY
Why this problem matters now
I connect user needs to business goals to ensure the solution is relevant and timely.
Shashank Mishra
Product Manager at eMabler
I was impressed by how she made complex things simple and easy to use. She has a strong eye for design, pays attention to detail, and always keeps the user in mind. I highly recommend her for any team looking for a skilled and reliable UX designer.
"
Shashank Mishra
Product Manager at eMabler
I was impressed by how she made complex things simple and easy to use. She has a strong eye for design, pays attention to detail, and always keeps the user in mind. I highly recommend her for any team looking for a skilled and reliable UX designer.
"
Marcela Acosta
Project Manager, Aalto Summer School
Poonam was a valuable asset in the development of a sustainability project with the research organization Spin Unit for the city of Helsinki. She took on her tasks with commitment and took ownership of her work.
"
Marcela Acosta
Project Manager, Aalto Summer School
Poonam was a valuable asset in the development of a sustainability project with the research organization Spin Unit for the city of Helsinki. She took on her tasks with commitment and took ownership of her work.
"
Design Strategy
Branding
Visual Design
AI Design Engineering
Product Design
User Experience Design
User Research
User Research
AI Native Prototyping
Design Systems
Here's what I bring to the table
Here's what I bring to the table
A blend of strategy, design and execution to help teams move from idea to impact with clarity.
Behind the canvas
Behind the canvas
Finally, meet the person behind the work. How I approach design, how I collaborate, and what drives me.
Curiosity
Personalization
Reliability
Collaboration
Innovation
Customer Focus
Attention to detail
Storytelling
Empathy
Passion
If this resonates with you, let's connect!
In short, I enjoy untangling messy problems and turning them into experiences that feel thoughtful, clear, and humane.
I get there by staying curious and learning through experimentation, shaping stories that bring clarity and alignment, and designing systems with care for the small details that truly matter.
Design in action
Design in action
Sneak peak of my works
Sneak peak of my works
Here's how I work
Here's how I work
I shape the story by understanding the people, their challenges, and why the problem matters now.
1. WHO
Who I'm helping
I take time to understand users, their context, and what truly matters to them before jumping into solutions.
2. AI
How I use AI
I use AI to explore, experiment, and prototype faster — while keeping synthesis and judgment human.
3. WHAT
What they're struggling with
I focus on uncovering the real user problem so design efforts are clear, intentional, and effective.
4. WHY
Why this problem matters now
I connect user needs to business goals to ensure the solution is relevant and timely.
Shashank Mishra
Product Manager at eMabler
I was impressed by how she made complex things simple and easy to use. She has a strong eye for design, pays attention to detail, and always keeps the user in mind. I highly recommend her for any team looking for a skilled and reliable UX designer.
"
Marcela Acosta
Project Manager, Aalto Summer School
Poonam was a valuable asset in the development of a sustainability project with the research organization Spin Unit for the city of Helsinki. She took on her tasks with commitment and took ownership of her work.
"
Design Strategy
Branding
Visual Design
AI Design Engineering
Product Design
User Experience Design
User Research
AI Native Prototyping
Design Systems
Here's what I bring to the table
Here's what I bring to the table
A blend of strategy, design and execution to help teams move from idea to impact with clarity.
Behind the canvas
Behind the canvas
Finally, meet the person behind the work. How I approach design, how I collaborate, and what drives me.
Curiosity
Personalization
Reliability
Collaboration
Innovation
Customer Focus
Attention to detail
Storytelling
Empathy
Passion
If this resonates with you, let's connect!
In short, I enjoy untangling messy problems and turning them into experiences that feel thoughtful, clear, and humane.
I get there by staying curious and learning through experimentation, shaping stories that bring clarity and alignment, and designing systems with care for the small details that truly matter.